THE LARGEST ONE-DAY EVENT FOR BLACK-OWNED BUSINESSES

KWANZAA: A Holiday Celebrating BLACK Community, Family, and Culture + CRAWL: The Act of Traveling By Foot From One Bar To Another

WHAT IS KWANZAA CRAWL?

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Kwanzaa Crawl is the largest event supporting Black-owned businesses.

Thousands of Kwanzaa Crawlers will be divided into over 70 different teams, as they travel from bar-to-bar singing and dancing, dressed in whatever makes them feel unapologetically Black and beautiful.

It's a day of UNITY, FELLOWSHIP, and FUN!

The crawl is focused on the social aspect of building community and aims to facilitate economic empowerment within our community.

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GET YOUR CRAWL ON!

STEP 1: join a team

Buy a ticket for the team you want to roll with. Your ticket gives you exclusive access to all participating Kwanzaa Crawl venues. They’ll be ready with DJs, food, drink specials, and more!
If you pick up your wristband in person at our Pop-Up Shop, you’ll also snag a free Kwanzaa Crawl cup (while supplies last).
STEP 2: get your wristband

You must have your wristband before the day of the Crawl — it’s how venues identify our crawlers.
Option 1: Pick Up In Person (Dec 20–21, Brooklyn Navy Yard)
Enjoy our Buy Black Pop-Up, DJs, and community vibes. Early arrivals get a free Kwanzaa Crawl cup.
Option 2: Get It Mailed (Order by Dec 12)
Choose shipping at checkout, and your wristband(s) will arrive by Dec 23.
STEP 3: dress up!

When we say put that s*** on, put that s*** on.

Doesn’t matter if you’re wearing your fav Black brand or your fav African print; your HBCU hoodie or a T-shirt that says “Big fro, act like you know.” Wear whatever makes you feel unapologetically Black!

Dressing up isn’t required, but c’mon son. Don’t be that guy. #Unity
STEP 4: turn up

Meet your team at the Kick-Off, our big, central starting point where every squad comes together. This is where you link up with your team leaders, feel the energy of hundreds of crawlers, and take part in our Kwanzaa ceremony before hitting the streets.
It’s the party that launches the whole Crawl – a moment to charge up, get grounded in community, and tap into that melanin superpower before heading out to support Black-owned bars and restaurants all night long.
Once the beat drops… it’s time to get low. cue music