THE LARGEST ONE-DAY CELEBRATION OF KWANZAA
Kwanzaa Crawl is a one-day event that brings people of the African diaspora together to support Black-owned businesses in their communities. Heading into our 6th annual year, we have hosted over 18,000 crawlers. We’ve expanded from 17 Black-owned businesses in Brooklyn in our inaugural year to over 35 businesses in Brooklyn and Harlem, last year, raising over $500,000 for these businesses.
UMOJA | “Unity”
Kwanzaa Crawl® is about bringing people in the community together.
KUJICHAGULIA | “Self Determination” + UJIMA | “Collective Work and Responsibility”
A team of Black and brown creatives use the resources available to them in order to make an
event of this scale happen.
UJAMAA | “Cooperative Economics”
Kwanzaa Crawl® creates an opportunity for Black people to harness their buying power.
KUUMBA | “Creativity”
The planning, marketing, writing, and designing demonstrates creativity.
NIA | “Purpose”
Creating an event which focuses on investing in your community to improve your quality of life is purpose.
IMANI | “Faith”
Getting the owners of over 30 bars to open up for business on the day after Christmas,
with the hope that the community will show up is faith.